STV Player secures additional new content partners
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Editor
| 06 March 2019

Hot on the heels of its yearly results showing the positive contribution that its on-demand service is having, STV has confirmed two new partnerships with international content providers for its STV Player service.

In 2018 STV announced a new strategic growth plan for the business, creating a dedicated digital division to drive growth through the STV Player and deliver a personalised STV for everyone. The new partnerships with Flame Distribution and Jukin Media to provide additional programming and choice for viewers as its video-on-demand service continues to expand.

Jukin Media is owner/operator of multimedia entertainment brands FailArmy, The Pet Collective, and People Are Awesome. The properties provide comedic video content to tens of millions of followers on social media and will now be available on STV Player.

Flame Distribution is an international distributor of factual, unscripted and documentary content representing more than 140 independent producers from around the world. Programmes which will air on STV Player include Recipes That Rock and Grand Tours of Scotland.

“Flame and Jukin Media offer hugely popular programming and content, and we are delighted that, through these partnerships, we are able to further enhance our offering to STV viewers,” commented Richard Williams, STV’s managing director, digital.

The new partnerships come hot on the heels of the company launching the STV Player+, an ad-free subscription video on demand service for Scots at home and abroad. Strategic partnerships have also recently been confirmed with both Sky and Virgin extending the reach of the STV Player to new audiences.