E! becomes SHE! for International Women’s Day
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Editor
| 06 March 2019

In what it says is a fitting act for a network that is for and about females with strong points of view, entertainment network E! is to transform into SHE! across all platforms to celebrate International Women’s Day on 8 March 2019.

The initiative, which will span across the network’s on-air, digital and social franchises, is said to be aiming to ‘salute boss women’ everywhere and will feature empowering messages from the women of E!. The programming will include E!’s popular slate of female-driven shows with episodes of Keeping Up with the Kardashians, Very Cavallari, Busy Tonight and the E! logo will transform SHE! for 24 hours.

From 9 March, E! News will begin a week-long series telling the stories of impactful women making great strides in their communities. From young female executive producers taking over Hollywood to powerful girl bosses running their own companies. Other interviews will include Afghanistan refugee turned investigative journalist Nelufar Hedayat who uncovered a local black market and a conversation with famed photographer Kate Parker who is capturing the attention of celebrities as she features young aspirational girls looking to make a difference.

Additionally, each episode of Busy Tonight — hosted by Busy Philipps, and airing on 18, 19 and 22 March — will showcase strong women including activist and actress America Ferrara, comedian Margaret Cho, culinary expert Elizabeth Chambers and actresses from the hit show One Day At A Time, Rita Moreno, Justina Machado, Gloria Calderon Kellett.