Zype awarded video-targeting patent
Details
Michelle Clancy
| 13 March 2019

The United States Patent and Trademark Office (USPTO) has issued a patent for Zype technology that allows video publishers to deliver customised content based on consumer geolocation, device type and other business rules.

US Patent No. 10,200,758B2, entitled Technologies for On-demand Content Player Selection, covers the complex problem of real-time management of rendering video players and streams when business rules, including end-user geography, monetisation models and/or video metadata, need to be considered.

"This patented technology reflects our relentless drive to help video publishers operate at the highest level through simplified and automated workflows," said Ed Laczynski, CEO and co-founder at Zyp (pictured). "The Zype platform empowers video publishers of all types to better connect with customers — opening up new opportunities to deliver great on-demand viewer experiences that support business growth."

The technology supports Zype's open API strategy for its full-stack video distribution technology, which uses dashboards to allow customers to monetise with SVOD, AVOD or TVOD at the click of a button.