Kantar moves to single brand
Details
Editor
| 18 March 2019

Driven by what it says is a desire to achieve simplicity, scale and impact for its clients, insights and consulting company Kantar is to deliver from 2 April 2019 all of its services and offerings under the single Kantar brand name.

The brands being retired are Kantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar TNS, Kantar Worldpanel, Lightspeed, All country-specific Brands.

announcement follows recent Kantar-wide initiatives which have included the launch of Kantar Marketplace, a new global on-demand research and insights store; the introduction of new brand guidance systems that intelligently integrate validated survey measures with social, search, sales, media, behavioural data to provide actionable insights when they’re needed to optimise brand or campaign performance; the integration of big data, artificial intelligence and analytical capabilities from across the company into one organisation to gain deeper insights to fuel business growth.

Commenting on the new brand strategy, Kantar CEO Eric Salama said: “The change in our branding reflects the operational changes already happening across our company...This one change will make Kantar easier for clients to understand and work with. Removing barriers to co-creation and purposeful collaboration across our organisation will make it easier for Kantar to build platforms and offers globally that address our clients’ most pressing needs.”

Mandy Pooler, CMO, Kantar, added: “Together, Kantar understands more about how people think, feel, shop, share, vote and view than any other company. Simplifying our brand strategy is a subtle, but important signal of our evolution and our mission – inspiring the world’s most important organisations by providing the most complete understanding of the people they serve.”