Viacom finalises distribution rights to Awesomeness titles
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Editor
| 18 March 2019

Viacom International Studios (VIS) has been named as the international distribution partner for a large portfolio of key premium series and films within the Awesomeness Gen Z-focused original content catalogue.

The media company was acquired by Viacom in 2018 and under the terms of the new deal, the VIS international content sales team will be responsible for representing 18 series and 8 films within the Awesomeness portfolio for third party distribution internationally. This includes the Emmy award-winning series Zac & Mia, Light as a Feather starring Peyton List (pictured), and You’ve Been Tagged, a social media thriller featuring Noah Centineo.

Commenting on the deals, Lauren Marriott, VP, international content sales, VIS, said: “We are incredibly excited to add the Awesomeness portfolio of high quality and highly compelling scripted series and films to our distribution slate ahead of this year’s MIPTV. We look forward to giving our partners the opportunity to add even more Awesomeness to their schedules that will appeal to Gen Z audiences everywhere.”

“As we continue to reach and engage Gen Z globally, we believe VIS’s expertise and large scale network of distribution partners can help us build our profile and expand our brand footprint worldwide,” added Zachary Slatter, head of distribution for Awesomeness.

The deal also coincides with a new content partnership agreement with Mediengruppe RTL Deutschland to launch a selection of Awesomeness programming on its new TV NOW subscription video-on-demand (SVOD) service. The new TVNOW Premium package offers a wide range of new, exclusive programming, live content and the most popular German and international series.

“With TVNOW we recently launched a new full-featured and stand-alone streaming service for the mass market to entertain, inform and move people all over Germany,” remarked Moritz Pohl, head of VOD content at Mediengruppe RTL. “Thanks to the partnership with Awesomeness and VIMN, we can supplement our exclusive content with high-quality programs for the increasingly important young audience.”