You.i TV accelerates global expansion
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Editor
| 19 March 2019

Following a 2018 in which the company says that it booked more new business than in all other years combined, You.i TV has announced additions to the sales team in its fastest-growing market segment.

The move sees Lara Lerville and Ghali Belghali as head of sales in Europe and the Middle East, Africa and Asia Pacific regions respectively. They have been given the role of accelerating international sales, which accounted for more than 30% of the company’s revenues last year, and to meet demand for unified cross-platform user experiences in fast-growing international market.

Lerville was most recently responsible for international sales with 3 Screen Solutions and her 20+ year broadcast career has been focused on helping pay-TV and media companies harness technological innovation to improve business results, while Belghali has played a key role in building international sales pipelines for Accedo over the past eight years. As head of emerging markets for Accedo for the past three years, Belghali increased revenue within his market by a factor of 10. Previously, he had been instrumental in growing Accedo’s business throughout the EMEA region.

“There is tremendous interest, globally, in the ability for our solutions to improve consumer experiences while at the same time lowering TCO,” said Perry Weinstein, vice president, global sales You.i TV, commenting on the appointments.

“The addition of industry veterans like Lara Lerville and Ghali Belghali, who are both subject matter experts within the markets that we serve, will help build awareness for how our customers can ‘own’ the front end tech stack and bring user experience development in-house if they so choose, cost-effectively.”