Bitmax launches content management platform
Details
Michelle Clancy
| 21 March 2019

Bitmax, the digital media management and licencing company, has launched a content orchestration and management system - Maestro.

In addition to powering the internal supply chain workflows at Bitmax, Maestro includes the ability to log in and initiate orders and the ability to track asset packages across the supply chain.

From avails creation and customisation to auto-ingest of asset package elements and carriage confirmation to royalty processing, Maestro is an integrated system. In concert with the Bitmax licensing team, the Maestro orchestration engine directs processing workflows based on the target platforms, including ad marking, artwork and metadata enhancements.

Maestro also has hooks into the Bitmax PayPanel reporting and royalty processing solution. With a growing market of AVOD OVPs and vMVPDS, DTC channels and streaming options.

The news comes as Bitmax has seen recent customer announcements such as Gravitas Ventures turning over operations to Bitmax.

“While the media and entertainment marketplace continues to experience major disruption, our content providers and distribution partners have been vocal about the shortcomings of legacy solutions,” said Jim Riley, Bitmax CRO. “Our Maestro system reimagines content management in this new era, enabling ‘content orchestration’ to monetize assets across business models and consumption platforms.”