ZOO Digital centralises localisation efforts for content owners
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Michelle Clancy
| 21 March 2019

ZOO Digital is prepping the launch of the cloud-based ZOOstudio ecosystem.

ZOOstudio aims to simplify localisation for content owners; increase vendor collaboration and reduce supply-chain wastage, the company said.

To do that, ZOOstudio provides content owners with a centralised system for ordering, tracking and managing all the services required to create localised content packages. ZOO Digital’s collaborative approach sees services such as dubbing, subtitling, metadata localisation and media processing delivered either by ZOO as the end-to-end vendor or in combination with clients’ other preferred global vendors.

The ZOOstudio ecosystem thus enables content owners to have all their vendors working together in one cloud system, with assets and reference materials shared between vendor workflows to increase efficiency and reduce duplication. With a single point of order and fulfilment, content owners are no longer required to track projects across multiple vendor-specific systems; ZOOstudio gives full visibility and live consolidated status reporting across all vendor production workflows, it said.

“The time has come for service vendors to work together to support content owners to achieve their goals,” according to the company. “In ZOOstudio, we have created the single ecosystem that clients need to centralize and manage their end-to-end services across all vendors. Content owners will be able to share reference materials, assets and data across global workflows to simplify and speed up content distribution.”