Arraiy announces new CEO and AI tracking solution for real-time broadcast
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| 21 March 2019

Just as it was unveiling VFX industry veteran Mark Tobin as its new chief executive, computer vision technology innovator Arraiy has launched DeepTrack, a machine learning real-time tracking TV solution.

Designed for broadcast, news and sports productions, DeepTrack delivers real-time tracking data from live camera signals to simplify virtual production workflows. It is the first application to launch in Arraiy’s DeepStudio suite of artificial intelligence-based tools for real-time virtual production pipelines and is powered by Arraiy’s proprietary machine learning engine and performs real-time camera and rigid object tracking using a library of data sets and AI. DeepTrack will be publicly on display for the first time at NAB 2019.

In March 2018, Arraiy announced a $10 million Series A round of funding led by Lux Capital and Softbank Ventures, with participation from Dentsu Ventures and Cherry Tree Investments, and continued participation from IDG Capital and CRCM Ventures.

“Machine learning presents remarkable opportunities for content creators. Digital production workflows in particular are bogged down by several painstaking processes that can largely be automated through deep learning and AI,” commented Arraiy CSO Gary Bradski. “Now that our self-improving AI-based technology has matured and is ready to productise, we’re excited to publicly launch and scale the company for future growth.”

With Bradski alongside CTO Ethan Rublee to drive technological innovations, Arraiy has appointed entertainment and advertising studio executive Mark Tobin as CEO to take the lead on future business development.

“We’re doubling down on developing revolutionary new deep learning technologies that radically impact entertainment – and beyond,” said Rublee. “As we transition from the R&D phase to commercialisation, we’re excited to bring in industry veteran Mark Tobin to lead business growth, while Gary and I continue to innovate.”

Tobin joins Arraiy with more than two decades of experience leading visual effects and animation studios. He previously served as COO of Psyop Media Company, the Emmy and Clio award-winning design and animation studio. Prior to Psyop, Tobin was the Managing Director of MPC North America, establishing and growing the company’s US presence.