NAB 2019: Telstra, Broadpeak launch intelligent device optimisation
Details
Editor
| 06 April 2019

Leading Australian comms company Telstra has entered into a partnership with CDN and streaming technology firm Broadpeak to launch the Intelligent Device Optimization (IDO) solution.

IDO combines Broadpeak’s umbrellaCDN technology and Telstra’s media-optimised network, to unify intelligence in mobile sporting apps and real-time network awareness to deliver what the partners claim will be a premium experience to end users. IDO is also designed to enable content providers and telecommunications operators to maximise customer video performance in an end-to-end content delivery architecture by mediating network awareness and software intelligence.

Use cases include allowing international mobile operators to undertake a range of media optimisations on their networks, such as LTE broadcast for live streaming events at scale and enable content streaming using the HEVC video-compression standard to deliver superior customer experiences.

“By partnering with Broadpeak, we have developed IDO, which allows the use of optimisation capabilities in our mobile network such as LTE broadcast and HEVC video to be dynamically orchestrated in real time,” explained Telstra media networks principal Andrew Phelagti. “It’s a win for the customer video experience and a win for the telecommunication provider through network optimisation, helping to increase engagement for content providers’ video products.”

“IDO’s light touch enablement and rich feature set will allow operators to take full advantage of bandwidth efficiencies early and deliver better experiences at the leading edge of the adoption curve,” added Broadpeak CEO Jacques Le Mancq. “With innovative device detection, we are proud to launch, along with Telstra, the world’s first device-centric solution to intelligently steer traffic for a better end-user video-quality experience and content-delivery savings for operators and content owners.”