Banijay Asia becomes exclusive Talpa rep in India
Details
Rebecca Hawkes
| 08 April 2019

Banijay Asia will produce Talpa Global’s complete format portfolio in India, in an extension of its partnership with the European production powerhouse.

The regional offshoot of the Banijay Group which launched in 2018 will work with formats such as Divided, Dating in the Dark and the globally popular vocal talent show The Voice.

The third season of The Voice India, produced by Banijay Asia, recently launched in India on Star Channel , with legendary singer A.R Rahman acting as mentor to the contestants.

Talpa struck a deal in October 2018 for two Indian versions of gameshow Divided that will air simultaneously on Star-owned Vijay; one in Kannada and one in Tamil. Banijay Asia has already been selected to produce the 40-episode Indian versions of the format.

“By working together with Banijay Asia, headed up by Deepak Dhar with whom we already have an excellent track record, we can further develop and define our footprint in this key growth market. His network, execution and strategic approach towards cross-platform content is very much aligned with our view, therefore we look forward to deepening our relationship for the coming years,” said Kim Dingler, managing director Talpa Global.

Deepak Dhar (pictured), founder and CEO of Banijay Asia, added: “We are very happy to start this journey with Talpa Global, and we are extremely confident that together we will create some ground-breaking content for the Indian market here on.”

Prior to founding Banijay Asia, Dhar was managing director of Endemol Shine India and had previously held positions at Star TV, Channel V and MTV.