ShemarooMe brings Bollywood and more Stateside
Details
Michelle Clancy
| 18 April 2019

India’s Shemaroo Entertainment is making its US market debut with the launch of its over-the-top (OTT) video streaming service, ShemarooMe.

ShemarooMe will give Indian American audiences on-the-go access to the company's exclusive portfolio of Bollywood, regional language, devotional and children's content. Its library of contemporary and classic film titles spans five decades.

“As the second largest group within the Asian American population that has the highest household income as well, Indian American audiences will remain a sizeable growth opportunity for digital entertainment companies,” the company said in a media statement.

"As a company we've always understood the pulse of our diverse audiences, and our history is a testimony to that," said Shemaroo CEO Hiren Gada. “Today, we are excited to extend our content offerings to loyal fans of Indian entertainment in the US with a host of integrated features such as linear channels, live streams and video-on-demand services. With this launch, we look to further build strategic partnerships in the world's leading OTT market.”

Indian American consumers can choose from seven distinct content categories: Bollywood Plus, Bollywood Classic, Gujarati, Punjabi, Marathi, Kids and Bhakti (devotional) through two subscription options. The customisable category plans are priced at $4.99 per month or $49.99 each per year, and the all-access plan is priced at $9.99 per month or $99.99 per year.

The ShemarooMe OTT app can be downloaded through Google Play, the iOS App store or online.