Videa engages Red Bee media to supply automated TV advertising metadata
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Editor
| 24 April 2019

Cox Media Group owned linear automated and programmatic solution provider Videa has tapped Red Bee Media to supply textual metadata aimed at providing programming and ratings estimates for automated TV sales.

The two companies believe that their partnership will provide significant growth opportunities as data becomes a more important piece of the television sales process.

As part of the offering, Videa will enable its platform to use forecasting algorithms which are created through machine learning. To optimise its algorithmic data services offerings, Videa will include textual metadata from Red Bee Media in its next generation system.

For its part, Red Bee Media will be providing forward-looking textual scheduling data up to 14 days in advance and 30 days backward as well as archived data from a database covering up to a year of television scheduling data. Videa will be able to use this data to provide network programming changes and algorithmic ratings estimates for automated linear TV sales over Videa’s platform.

“Red Bee Media proved to be the right partner for us and we are looking forward to continue innovating - leveraging this data to make broadcast TV easier to buy and sell,” said Brett Adamczyk, vice president, business development and strategy, Videa. “Red Bee Media has an extensive supply of analytical data, with years of archived data coverage, which will help us to provide a comprehensive source of truth for programming and ratings estimates.”