Tata Sky launches personalised content recommendations for mobile and desktop

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Tata Sky launches personalised content recommendations for mobile and desktop
April 25, 2019 02.01 Europe/London By Julian Clover
Tata Sky has introduced personalised content discover on Tata Sky Mobile App (iOS/Android) and Watch.tatasky.com, powered by ThinkAnalytics.
The system is designed to allow users to quickly find content online and on mobile devices, boosting viewer engagement.
ThinkAnalytics is able to personalise the recommendations using its AI and machine learning technologies and based on the subscriber’s previous viewing behaviour.
The recommendation engine helps subscribers discover content based on genres, language and even cast preferences based on his or her last visit to the platform.
Peter Docherty, CTO at ThinkAnalytics commented, “Tata Sky is using our enhanced metadata management solution and viewer behavior analysis to differentiate its OTT offering and demonstrate technology leadership in India. Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.”
Initially in English, the service has planned support for additional languages in the future.
Over 400 channels are available on the Tata Sky platform.
The deal was initially announced in June 2018.

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Tata Sky taps ThinkAnalytics for personalised content recommendation update
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Editor
| 25 April 2019

In an upgrade of the system that it launched in June 2018, leading Indian content distribution platform Tata Sky has enabled personalised recommendation on its Tata Sky Mobile App and Watch.tatasky.com platform.

Tata Sky Mobile App and watch.tatasky.com give subscribers access to 400+ live channels and over 5,000 TV and film titles on their laptops and iOS/Android mobile devices.

The original version of the service engine saw the content discovery platform combined with ThinkMovies and ThinkTV semantic microgenre metadata to enhance the level of personalisation of the content recommendations. It now helps subscribers discover content based on the genres, language and cast preferences based on his or her last visit to the platform. Initially in English, the service has planned support for additional languages in the future.

Tata Sky chose the ThinkAnalytics solution to enable the new experience, allowing users to find content online and on mobile devices, boosting overall viewer engagement. The experience is personalised through the use of ThinkAnalytics’ AI and machine learning technologies and based on the subscriber’s previous viewing behaviour. Also important to Tata Sky was the ability to scale to the its base of millions of users, as well as its track record in helping video service providers boost engagement and loyalty.

“Tata Sky is using our enhanced metadata management solution and viewer behaviour analysis to differentiate its OTT offering and demonstrate technology leadership in India,” commented Peter Docherty, CTO at ThinkAnalytics. "Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.”