Tremor Video DSP launches private marketplace packages
Details
Michelle Clancy
| 27 April 2019

Programmatic video platform Tremor Video DSP has combined its video advertising capabilities with RhythmOne to offer advertisers premium supply inventory through owned, controlled and extended private marketplace (PMP) packages.

The Tremor Video PMP packages mark the first combined product offering following RhythmOne’s recent acquisition by Taptica, Tremor Video DSP’s parent company. They provide a video supply through invitation-only, auction-based marketplaces owned and operated by RhythmOne.

“In combining our assets and expertise with that of RhythmOne’s, one of our first initiatives was to utilize their private marketplace offerings in order to help provide our clients with expanded premium supply for their video campaigns,” said Ofer Druker, CEO, Taptica. “This offering should allow advertisers to see even greater video completion rates and higher engagement, as their videos are served in some of the most highly sought-after environments in the digital space.”

The new offering will include four different types of PMPs: Contextual –Pre-packaged segments include moms, family and parenting, gaming, sports, entertainment, automotive and travel; Demographic – to engage target audiences effectively based on age and gender; Performance – by video completion rate (VCR), click-through rate (CTR), viewability and invalid traffic (ITV) benchmarks; and Advanced TV – viewable content across CTV and full episode player.