MPay, MYTV team to develop DTT HbbTV services for Malaysia
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Editor
| 29 April 2019

ManagePay Systems Berhad has entered into a joint venture and licensing agreement with MYTV Broadcasting to create what it calls a sustainable future for digital terrestrial television broadcasting in Malaysia.

MYTV has been awarded the right by the Malaysian Government to build and operate the infrastructure and network facilities for DTT services in Malaysia and MPay will act as MYTV’s strategic innovation partner for the provision of marketing and supply of HbbTV set-top boxes, managing B2B2C e-commerce on the HbbTV Platform and ePayment solution services.

The project also involves an engagement with Coship Technology for the design, supply, assembly, testing and acceptance of set-top boxes for the DTTB system.

Under the terms of the deal, MPay will develop a buy Malaysian shopping channel and manage a HbbTV-powered shopping portal under MPay’s B2B2C e-commerce brand BuyMalaysia on MYTV’s DTT platform. It will also develop Fintech applications and manage a Fintech focused free-to-view channel on MYTV’s DTT platform for future pay-TV content.