t-broad taps Alticast to enable UX virtualisation
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Editor
| 07 May 2019

Leading Korean multiple system operator (MSO) t-broad has launched Alticast’s cloud-based, user interface (UI) virtualisation solution Apex-Hybrid as part of its next-gen service.

The deployment marks the first time that an operating partner of Alticast has launch Apex in its hybrid form. In addition to what it hopes will be delivery flexibility, Alticast says that by deploying its technology t-broad will also benefit from a fast, flexible and cost-effective service operation.

Operating on server-centric architecture where the majority of the UI is executed in the cloud and transmitted to the client device, Apex-Hybrid is designed to allow delivery of animations to set-top boxes and the ability to adapt and select the rendering approach that will deliver the best video experience to subscribers.

Apex-Hybrid enables what is said to be a rapid time-to-market for initial deployment and continuous upgrades of on-demand interfaces and various web apps. It also has the ability to offer personalisation of these services by aggregating and monitoring user data.

“t-broad is committed to offering the best media experience to our subscribers and Apex-Hybrid allows us to do that,” said t-broad CTO Sukmin Ahn. “Not only does it help us to keep costs to a minimum, we are able to quickly and efficiently deliver content in a graphically-rich interface that is personalised for the subscriber. It also allows us the ability and flexibility to adapt our service as needed in the future.”