QYOU Media brings youth-focussed content to Q Polska
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Michelle Clancy
| 08 May 2019

QYOU Media has partnered with player.pl, an OTT service in Poland, to bring eight additional shows to its platform.

The shows will debut under player.pl’s Polish arm, Q Polska, and reflect the region’s unique internet culture with digital-first programming from some of the country’s most talented and popular content creators, the companies said.

Q Polska, in partnership with European multi-channel network Mediakraft, is turning four of Poland’s top YouTube channels into dedicated shows – they have more than 24 million combined monthly views: Topowa Armia, Lejdis, Waksy,Włodek and Markowicz.

It has also created four brand-new themed shows, Muzyka, Niezwykłe wyzwania, Odkrywcy and Komedia, which are aimed at young Polish viewers.

“Millennials and Gen-Zs make up a significant number of our audience, so it is essential that we can bring the creativity and dynamism of internet culture to our service,” said Maciej Gozdowski, MD of player.pl. “We chose Q Polska because they have their finger on the pulse about what’s trending and entertaining for young Polish audiences, and can turn content that’s hugely popular online into longer TV-like programming.”

Launched in 2018, Q Polska is the first channel QYOU Media fully localised for a European market. It features talent from multi-channel network Mediakraft’s stable of entertainers as well as the region’s top creators, who have a combined social reach of nearly 10 million followers. Q Polska was originally launched on Play Poland’s over-the-top (OTT) service, Play Now. Most recently, it was made available on TOYA’s TV service and via the TOYA GO mobile app.

“Younger audiences in Poland are always seeking out the very best of online video content, which is why we have been rapidly growing our presence in the region,” said Curt Marvis, CEO and co-founder of QYOU Media. “Player.pl is the region’s No 1 OTT service, providing the perfect platform for us to increase our reach. We couldn’t be more excited for Player.pl audiences to see the shows we have been developing with Mediakraft. They are fun, fresh and shine a light on the very best of Poland’s viral video culture.”