Basketball Hall of Fame to debut AR app
Details
Michelle Clancy
| 09 May 2019

The Naismith Memorial Basketball Hall of Fame in Springfield, Mass has contracted Imagination Park Entertainment to provide an augmented reality (AR) experience.

The deal makes the Basketball Hall of Fame the first sports museum to licence Imagination Park’s XenoHolographic solution.

"Our supporters will be treated to an augmented reality experience on their mobile phones in which Hall of Famers will deliver a personal message about the Hall of Fame," said Scott Zuffeleto, vice president of philanthropy at the institution. "Imagination Park created an AR platform that allows the Basketball Hall of Fame to easily manage our AR fundraising programs internally and keep content fresh and up-to-date."

"We are truly honoured to be selected by the Basketball Hall of Fame to provide AR as a function of their fundraising campaign this year, which will feature some of the greatest basketball stars in history as AR holographic experiences,” added Alen Paul Silverrstieen, CEO of Imagination Park . "This fundraising campaign will expose a significant number of sports fans to the XenoPlay mobile app and provide fans with a fun interactive way to assist the Hall of Fame in achieving their fundraising goals this year.”