Univision Deportes to rebrand as TUDN
Details
Gabriel Miramar-Garcia
| 09 May 2019

US Hispanic broadcaster Univision Communications is rebranding its sports network, Univision Deportes, and associated digital properties to the moniker TUDN.

“With this bold new identity, the most fervent soccer fanáticos on the planet will know: Vivimos TU Pasion. We live YOUR passion,” the company said. “Under the TUDN brand (Your Sports Network in English), Univision will continue to deliver more live soccer than any other US media company while offering a richer and more engaging experience through new world-class programming, all-star talent and enhanced production capabilities.”

The new sports media brand will debut this summer, with the rebranding of the linear channel in the US. The TUDN brand and channel will debut in Mexico simultaneously as part of a collaboration between the sports divisions of Univision and Grupo Televisa.

“Univision has long been the industry leader in high-quality live soccer, and this collaboration represents another major step forward,” said Univision CEO Vince Sadusky. “Simply put, we are delivering on our viewers’ passion for soccer by giving them more of the content they love through an enhanced television and digital experience.”

The company's president of sports, Juan Carlos Rodriguez, added: “This year, Univision will account for more than half of all soccer viewership – and more than 80% in primetime. Our flagship sports network regularly delivers greater viewership than English-language competitors with greater distribution, exemplifying the passion our community has for the beautiful game. Under this new powerhouse brand, we are excited to grow our leadership and super-serve soccer fanáticos with the highest-quality programming and insight from an A-List roster of experts.”

Univision airs the 2019 Concacaf Gold Cup, Euro 2020, Liga MX, MLS, the US and Mexican men’s and women’s national teams, UEFA Champions League and more.