Crunchyroll partners with Twitch on Prime loot
Details
Michelle Clancy
| 16 May 2019

Crunchyroll, the anime OTT network, is teaming up with Twitch Prime, the gaming livestream site, to offer Twitch members a free trial for Crunchyroll Premium.

Twitch Prime gives members a selection of free PC games every month, and free in-game loot for the world’s largest games. The Crunchyroll offering will be the first-ever non-gaming loot available for Twitch Prime members.

“While we constantly focus on delighting Crunchyroll fans, we also feel it’s our responsibility to continue to proliferate the popularity of anime to new audiences,” said Eric Berman, head of partnerships, Crunchyroll. “We pride ourselves on working with like-minded, fan-focused partners and are excited to offer all Twitch Prime members a free pass to Crunchyroll right in time for the huge spring anime season.”

This loot offering will complement and expand the existing relationship between Twitch Prime and Crunchyroll. For the last two years, Twitch was the exclusive live-streaming home for the Anime Awards, Crunchyroll’s yearly awards show honouring the best in Japanese animation. This past year, Twitch streamed the exclusive pre-show anime marathon, which garnered nearly 19 million minutes watched to more than 1.3 million viewers.