Redbox taps You.i TV and React Native for UX improvements
Details
Michelle Clancy
| 15 May 2019

Redbox has selected You.i TV to develop and deliver an improved user experience for the Redbox On Demand service, starting with its most popular platform, Roku.

The new application is the first in the US to be developed for Roku using the highly flexible React Native development framework. The combination of React Native’s open source, JavaScript application framework and the You.i TV SDK means that the Redbox development team can deploy on a wide variety of platforms using the same codebase that is powering the Roku app. The result is faster time to market and more efficient development.

“With Redbox On Demand, we want to make our great content available to as many viewers as possible on as many devices as possible,” said Lowell Bike, director of product management at Redbox. “You.i TV’s technology makes it easier for Redbox to innovate. It enables us to provide the same great user experience from mobile to living room, regardless of where our viewers are watching, without the constraints of native development for every device.”

Redbox will extend the React Native codebase that underpins the Roku app to improve the user experience across future platforms — including Android TV, tvOS, Amazon Fire, Xbox One, and smart TVs like Samsung Tizen and LG.

“As it has done so often throughout its history, Redbox is using product innovation to drive business results,” said Andrew Emmons, CTO at You.i TV . “Its first-ever use of React Native to power apps on Roku and countless other devices will help it create improved experiences that can reduce investment costs and drive viewership.”