VisualOn optimises TV everywhere experiences with Adaptive NightVision
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Joseph O'Halloran
| 16 May 2019

Following up a busy NAB when it gave intention to gain more visibility throughout 2019, video streaming solutions provider VisualOn has general availability of its Adaptive NightVision feature.

Essentially the proprietary streaming player allows consumers to automatically adjust low-light video on mobile devices, thus said he company allowing subscribers to have the ability to easily select the viewing effects they want directly, fulfilling the promise of a high-quality, TV Everywhere viewing experience – on any screen.

VisualOn says that it is reacting to current cinematography trends to shoot video with natural lighting, which can translate to a lack of contrast or brightness with certain scenes. When translating these scenes to mobile screens, especially in environments with glare, VisualOn believes that these viewability issues can become more pronounced. Adaptive NightVision is built on an advanced algorithm that analyses the video, in real time, for contrast, brightness, colour saturation and key metrics. Viewers can set their preferred experience through a slider directly in the Media Platform player.

“Our successful demonstration at NAB and the recent feedback from The Long Night episode of Game of Thrones has prompted greater urgency for Adaptive NightVision,” explained Michael Jones, SVP and head of business development, VisualOn.

“As streaming services mature, consumers want to experience the same quality that is provided by their traditional TV service on their mobile devices. We feel this is really a democratisation of content. Adaptive NightVision provides an optimal viewing experience for mobile devices by giving control to consumers while not limiting artists to create content for small screen viewing.”