Nielsen: Young people enjoy watching TV together
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Michelle Clancy
| 17 May 2019

Younger audiences fond of watching TV—specifically the entertainment genre—outside of their own homes, according to a Nielsen report.

Out-of-home viewing is often thought of as a behaviour reserved for sports buffs watching at their favourite bar, or politicos tuning into the news while on the treadmill. It’s also very popular when it comes to enjoying the companionship of others, the analysis found.

But Nielsen found that the entertainment genre on TV (such as award shows, singing contests and dramas) can hold its own as well, specifically with sought-after audiences who, away from the comfort of their respective living rooms, might be closer to a point of an in-store sale.

The firm’s analysis showed that for prime-time entertainment out-of-home viewing, viewership leans slightly female, at 55% and 45% male.

A corresponding Hispanic audience survey from Nielsen found that entertainment viewership was even more heavily female at 75%. Additionally, among the general population survey, the average age of respondents was 37. In contrast, the Hispanic results show that viewers were younger than the general population, with an average age of 31.

In addition, over 40% of both general population and Hispanic entertainment viewers have a higher education under their belt. They had some relative spending power to boot, as their average income reached about $55,000 overall.