Grass Valley taps MediaHub for media services
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Editor
| 20 May 2019

Aiming to stay ahead in the country’s fast shifting media market and also address new market dynamics, leading Australian broadcast services provider, MediaHub Australia, has selected Grass Valley to help optimise its operations.

The intended result of the new framework is what is described as the capability to deliver ‘highly adaptive’ services and transition to a bespoke business model.

All channels currently handled by MediaHub Australia’s facility will be controlled by Grass Valley’s Morpheus Automation and server playout system which said the tech provider will allow MediaHub to offer a more flexible services to its customers. Use cases include adding a new streaming service or a linear channel to on-demand or mobile app-based access to content.

“Our close working relationship over many years has given Grass Valley an in-depth knowledge of how our operation works. This valuable insight, together with its market leading solutions, is why Grass Valley is strongly positioned to help prime our business to meet any challenge the market throws at us,” explained MediaHub CEO Alan Sweeney.

“We pride ourselves in leading the way when it comes to broadcast service provision and always strive to keep our operation at the cutting edge. Thanks to Grass Valley, we have cemented our position as the market leaders with a radical new approach that keeps us and our customers one step ahead of the ever-shifting topography of the media industry.”