SnapStream adds direct integration with Sony Ci Media Cloud
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Editor
| 23 May 2019

TV workflow software provider SnapStream has entered into a partnership with Sony to integrate the latter’s Ci Media Cloud media collaboration and content sharing platform to its own solutions.

Ci Workspace automates professional media tasks like transcoding, Auto-QC and Speech-to-Text transcription. The new integration is designed to enable SnapStream users to send TV clips directly to Ci Workspace where it is instantly available for collaboration and sharing workflows. Key metadata captured in SnapStream is also pushed into Ci to allow searching across both applications.

Such capability is an essential element of Sony’s Intelligent Media Services which provide workflows supporting interoperability, provide automation, enhance collaboration and empower global distribution.

“The SnapStream and Ci Integration is a terrific win for our team,” explained Rob Hedrick, director of broadcast operations and supervising producer for the National Hot Rod Association. “The ability to clip material from SnapStream and have it readily available in our Ci cloud library to be used in post-production really streamlines our workflow. The NHRA moves faster than any other sport in the world and being able to acquire material at the same speed is incredibly valuable for our content team.”

“This is a direct result of listening to our collective customer base,” added Theresa Alesso, Pro division president, Sony Electronics. “Ci Workspace is all about professional media collaboration. With this integration, collaboration now extends beyond our product to let our customers work the way they need to, using the tools they love.”