Pixel Power debuts playout solutions for Asia
Details
Michelle Clancy
| 23 May 2019

Pixel Power is debuting two products in Asia for the first time: CREATE, an application for building graphics templates, and StreamMaster PRODUCE, which fulfils and delivers graphics in real time.

The products are designed to support multiple channels and multiple operators and add to the solution set which is based on two technology platforms from Pixel Power: StreamMaster Media Processing and Gallium Workflow Orchestration. These platforms are constructed using a flexible function-block architecture, allowing solutions to be compiled which meet the needs of each individual user.

The architecture is described as ‘virtualisable’ and can be implemented in dedicated appliances in the machine room, in a corporate data centre or in the cloud. This allows systems such as premium channel playout in the cloud to be created; and it also means that they can be easily reconfigured should those needs change, for instance to add 4K or HDR Ultra HD.

“Consumers today expect to be able to see their favourite channels on air and online, in seamless quality,” said James Gilbert, CEO of Pixel Power . “That means media companies have to turn content around very quickly from linear playout to catch-up and video on demand services, adding the appropriate branding and messaging as they do so.

The debut follows the company’s acquisition by Rohde & Schwarz in November 2018.