YesStudios beefs up sales organisation
Details
Louise Duffy
| 29 May 2019

Tel Aviv-based producer and distributor YesStudios, the sales arm of Israeli multi-channel platform yes TV, has appointed Paula McHarg to the newly created role of head of sales.

Previously McHarg served in various roles at Keshet International, most recently as senior sales manager for Italy, CEE, CIS and the Middle East. In her new role she will report directly to Danna Stern, managing director of YesStudios.

Commenting on the appointment, Stern said: “Paula brings with her a wide range of experience across format and finished tape sales and has worked in a diverse array of territories. She will play a key role as YwesStudios continues to grow and partner with producers, channels and platforms worldwide.”

McHarg added: “YesStudios has a highly enviable catalogue of premium content and an innate talent for passionate storytelling. I’m thrilled to be representing their titles and helping to grow our distribution business across the globe.”

YesStudios also announced that it will be launching two new original dramas this summer: Just for Today, winner of the Grand Jury Prize at Series Mania 2019, and Magpie, a crime drama that will premiere at the Berlin International TV SERIES FESTIVAL. In addition to the drama line-up, YesStudios will unveil a kids and family slate.