Cottonwood, Retail Monster forge drama merchandise deal
Details
Louise Duffy
| 30 May 2019

Paris-based Cottonwood Media has appointed Retail Monster as its exclusive UK licensing agent for tween drama series Find Me in Paris.

Find Me in Paris, which premiered in the UK on Nickelodeon in September 2018, features an international cast including British actors Isabelle Allen, (Netflix’s Safe, Les Misérables), and Jake Swift (Molly Moon and the Incredible Book of Hypnotism). It combines ballet, modern dance, drama and comedy as it follows the story of Lena Grisky, a time-travelling ballet dancer from 1905 Russia trapped in modern day Paris, and the many dilemmas she faces finding her place between two worlds.

The show is produced by David Michel, Zoë Carrera Allaix, Cecile Lauritano, Cottonwood Media, and co-produced with ZDF, ZDF Enterprises, B-FILMS and the Opera National de Paris. Written, and co-executive produced by Jill Girling and Lori Mather-Welch, with Leila Smith as executive producer, Find Me in Paris is directed by Matt Bloom along with Ronan and Robert Burke.

Retail Monster will be responsible for the development of branded licensed products and merchandise throughout the UK.

The deal was brokered by Ana Micoud, who leads Cottonwood’s licensing business through her consultancy firm The Wizards. “We were looking for an agency with a proven track record and an in-depth knowledge of UK retailers' needs, in order to explore the rich consumer product potential of this fabulous hit show,” she said.

“With Retail Monster, we feel we have struck the right partnership for the UK market, and look forward to seeing the successful broadcasting appeal of Find Me in Paris translate into iconic and targeted merchandise over the coming months.”

Gemma Witts, managing director for Europe, Retail Monster, added: “We are excited to be working with Cottonwood Media and to support the Find Me in Paris licensing programme throughout the UK. The strong ratings for the show on Nickelodeon and the brilliant content plan in place for this brand will help drive a great programme offering a very fresh and new brand for the Girls and Tween space. We look forward to delivering product and retail partnerships that really capture the empowering spirit of Find Me in Paris.”