Bitmax, Distribution Solutions sign asset, digital supply chain services deal
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Editor
| 30 May 2019

Digital media management and licensing company Bitmax is to provide content management and digital supply chain services to Distribution Solutions, the largest aggregator and downstream distributor of independent film labels in North America.

Under the multi-year agreement with the division of Alliance Entertainment, Bitmax will support asset management, video, artwork and metadata transforms, and other digital supply chain services typical of transactional video-on-demand (TVOD) models. The model also encompasses ad marking, and other specialised workflows to support SVOD and AVOD monetisation.

By conditioning the asset packages up front to exploit multiple downstream opportunities, Bitmax says that Distribution Solutions’ content partners such as film labels and other TV producers will be able to reach the widest audience, and ultimately are able to maximise revenue generation from their products across the entire content lifecycle.

Bitmax will also onboard its Maestro orchestration system to offer a range of services across its broad licensing scope. Maestro can be configured to match users’ specific business requirements, including hybrid licensing models to exploit multiple windows and evolving business models. This capability, Bitmax noted, could be used by Distribution Solutions to manage dynamically asset data, usage and royalty reporting, allowing it to recognise and process revenue more quickly and accurately.

“Bitmax has the expertise and powerful processing systems required to super serve our label partners, and they have the systems to manage the complexity of many ecosystem players,” said Josh Pine, SVP digital distribution at Distribution Solutions. “We are thrilled to partner with Bitmax to help leverage and expand our licensing reach and grow revenue potential for our content and distribution partners.”