Telefónica takes Deepfield deep dive to boost video performance
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Joseph O'Halloran
| 01 June 2019

Telefónica Spain is to use the Nokia Deepfield Cloud Intelligence analytics solution to improve user experience and troubleshoot content delivery in real time over its Fusión network.

Nokia Deepfield insights are designed to allow network engineers to adapt to changes in application demand and fluctuating traffic patterns. It believes that automating cloud and network analytics will significantly improve service assurance and performance for internet video and pay-TV subscribers.

Putting Telefónica Spain’s implementation into context, Nokia noted that in Spain regulator CNMC reported three out of ten households consume online content as of 2018, with approximately 5.9 million online video subscribers in the country. In addition, according to Deepfield's analytics, providers have had very limited insight into application traffic running on their networks or the impact network performance has on end-user applications and subscriber experience to-date.

Nokia Deepfield will equip Telefónica Spain with visibility into application and service traffic on its network. This provides data-driven insight and analytics into the capacity being used and enables automated actions to improve service assurance and performance.

“Telefónica is transforming its IP network (Fusión), to introduce automation capabilities,” remarked Javier Gutiérrez, director of strategy and network and it development at Telefónica Spain. “A detailed knowledge of network and service performance, in real-time, is required to truly achieve the benefits of automation. The Nokia Deepfield solution gives us the necessary network visibility and actionable analytics that will allow us to automate our operations and continue to improve our network and service capabilities.”

Kevin Macaluso, general manager of Nokia Deepfield, added: "By correlating the Deepfield Cloud Genome 'map of the internet' with telemetry network data, Nokia provides operators with visibility into video services and cloud applications performance throughout their network, all in software - without the need for expensive probes, taps and monitors in the network itself. This allows Nokia customers to insightfully drive automation for greater network efficiency to help assure quality and enhance security.”