Game 3 of the NBA finals hoops best OOH ratings for series yet
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Michelle Clancy
| 07 June 2019

Game 3 of the National Basketball Association (NBA) Finals in the US on ABC delivered its highest out-of-home (OOH) ratings for the tournament so far, according to Tunity Analytics.

The numbers measure viewing that occurs in locations outside the home like restaurants/bars, gyms, offices and airport lounges. The matchup between the Golden State Warriors and Toronto Raptors on ABC averaged 7.2 million OOH viewers; that’s in contrast, Game 2 averaged more than 5.9 million OOH viewers.

While impressive, the Game 3 average is still down 25% from last year’s Game 3 average of 9.6 million, according to Tunity. Viewership peaked at 10 p.m. this year, with an OOH audience of 9 million, down 19% from the 2018 peak. About 58.6% of this year’s audience was made up of adults 25-54, compared to 61% in 2018, and skewed 73% male versus 76% in 2018.

Game 1 also delivered solid out-of-home (OOH) viewership numbers, according to Tunity Analytics – despite a decline from last year. It averaged more than 6.8 million viewers, according to the data; the audience skewed 80% male and 20% female versus last year’s 73%/27% split. Sixty-five per cent of viewers were in the adults 25-54 demo.