Global OTT revenues to more than double

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Global OTT revenues to more than double
June 10, 2019 00.23 Europe/London By Broadband TV News Correspondent
Global online TV episode and movie revenues will reach $159 billion in 2024; more than double the $68 billion recorded in 2018. About $17 billion will be added in 2019 alone.
SVOD became the largest OTT revenue source in 2014 by overtaking AVOD. SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Despite losing market share to SVOD, there is still plenty of AVOD growth left. AVOD revenues will increase by $34 billion between 2018 and 2024 to take its total to $56 billion. Several high profile AVOD-funded platforms are due to start operations soon.”
From the 138 countries covered in the report, the top five will command 68% of the global revenues by 2024. This proportion is down from 71% in 2018; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 18 countries by 2024; up from 10 countries in 2018.
The US will remain the dominant territory by some distance, with its share of global revenues staying just under 40%. Digital TV Research forecasts that revenues in the US will more than double between 2018 and 2024 – adding nearly $34 billion to reach $61 billion.
China will add $15 billion over the same period to reach to $27 billion. The US and China will control 56% of the global total by 2024.

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OTT revs set to more than double over next five years
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Editor
| 10 June 2019

A new study from Digital TV Research is predicting that global online TV episode and movie revenues will reach $159 billion in 2024.

If the projections are realised this would be his would be more than double the $68 billion recorded in 2018 and would see approximately $17 billion added in 2019 alone. SVOD revenues — which became the largest OTT revenue source in 2014 by overtaking AVOD — is forecast to climb by $51 billion between 2018 and 2024 to take its total to $87 billion. Yet the report also does not write off AVOD: it shows that AVOD revenues will likely increase by $34 billion between 2018 and 2024 to take its total to $56 billion, with, said Digital TV Research, several high profile AVOD-funded platforms due to start operations.

Looking regionally, of the 138 countries covered in the report, the top five are set to take a two-thirds share of the global revenues by 2024. This is down from 71% in 2018 and reveals said the analyst the rest of the world will grow at a faster rate. OTT revenues are set to exceed $1 billion in 18 countries by 2024, up from 10 countries in 2018.

The US is set to remain the dominant single with its share of global revenues staying just under 40%. The Global OTT TV and Video Forecasts report forecasts that revenues in the US will more than double between 2018 and 2024 adding nearly $34 billion to reach $61 billion. China will add $15 billion over the same period to reach to $27 billion. The US and China will control 56% of the global total by 2024.