Gracenote debuts Video Popularity Score
Details
Michelle Clancy
| 20 June 2019

Gracenote has launched the Video Popularity Score, a data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch.

The new solution is part of Gracenote’s Advanced Discovery suite of metadata products designed for pay TV providers, OTT services and device-makers.

Video Popularity Score helps to identify and surface hot content by considering recency of TV show airings and theatrical film releases, viewership and awareness signals from Gracenote and Nielsen, plus data from trusted external sources. Based on these inputs, Gracenote calculates a numerical score representing the general population’s recognition level of individual TV series or movies.

By integrating Video Popularity Score data, entertainment providers can deliver smart guides which automatically identify the most popular programming and prioritise it in their user interfaces, personalised recommendations and search results.

The solution also enables improved voice capabilities through better understanding of user intent within spoken queries. For example, the dataset can help differentiate between the broadcast TV show and the Major League Soccer team in response to the voice command, “Watch Chicago Fire.”

Additionally, Video Popularity Score can inform editorial curation efforts focused on identifying trending content as well as guide licencing activities designed to add potentially resonant TV shows and movies to customers’ catalogues.

“Gracenote continues to help customers deliver optimal entertainment discovery experiences wherein viewers are connected to the movies and TV shows they want with the least amount of friction,” said Simon Adams, chief product officer at Gracenote. “Our new Video Popularity Score empowers entertainment providers to identify and put the most relevant, watched and talked about TV shows and movies front-and-centre. By enhancing content targeting, Video Popularity Score allows for sharper search results, highly topical recommendations and more relevant viewing options from cold-starts where data on user preferences or previous consumption is not available.”