Whisper talks up East Media partnership for live events
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Joseph O'Halloran
| 20 June 2019

Sports and live event specialist TV Whisper Films has announced a partnership with unscripted entertainment formats production house East Media, an established production company in for TV and digital platforms.

Formed by BAFTA-winning producer and format creator Nathan Eastwood, East Media currently produces Mission Ignition for Channel 4, with Howard Donald and Dario Franchitti. It has also worked with Red Bull and EA Sports. The company has partnered with Whisper to draw on its growing infrastructure in order to further develop and expand, identifying untapped entertainment opportunities around the spectrum of live events, sporting series and documentaries within Whisper’s current portfolio.

“I have been really impressed with Whisper,” said Eastwood, East Media’s MD. “It’s an exciting company...which is expanding at a vast rate within a contracting industry. They have clearly defined their space within sport, especially women’s sport and The Paralympics, which are growing markets. We have co-produced a film showcasing England International Ben Stokes ahead of the Cricket World Cup and I’m looking forward to generating similar opportunities as we move forwards.”

Whisper Films was established in 2010 by CEO Sunil Patel, TV presenter Jake Humphrey and former Formula 1 driver David Coulthard. Its current sports and live events portfolio includes Formula 1, Rugby World Cup, Women’s Six Nations, SailGP, W Series, Women’s Super League and The 2020 Tokyo Paralympics. The partnership marks Whisper’s second investment by the story-telling specialists in a matter of weeks and comes on the heels of a partnership with Chapter 3 Graphics.

“Nathan has over 20 years’ industry experience and a proven track record of delivering genre-defining television,” Patel added. “He and his colleagues at East Media know how to bring the right talent together to create memorable entertainment and also how to roll out content into multiple countries across the world. Partnering with East Media strengthens our offering and adds a greater depth to the Whisper Films structure.”