V-Nova joins ATSC
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Editor
| 24 June 2019

Aiming to drive industry collaboration and innovation to enable the best media experiences, video compression specialist V-Nova has become a member of the Advanced Television Systems Committee standards development body.

The ATSC represents the standardisation of a decade of technology advancement for how TV services are delivered, including addressing the convergence of broadcast and OTT features and benefits. It is currently focused on the commercial rollout of its 3.0 specification for digital terrestrial broadcasting.

ATSC 3.0 is claimed to be the world’s first Internet-Protocol-based television broadcast standard. The ATSC 3.0 suite of broadcast TV transmission standards is designed to enable not only the delivery of Ultra HD video and improved audio, but also enables targeted advertising and advanced emergency alerting.

V-Nova’s says that as a codec company that delivers improvements across the media ecosystem, its drive to develop the best compression techniques to improve services aligns perfectly with the ATSC’s multiple aims.

“Joining the ATSC further strengthens one of our primary missions, which is to work extremely closely with all leading standard bodies and industry peers to drive the innovation and adoption of next-generation video and imaging compression technologies,” said V-Nova CEO and co-founder Guido Meardi. “In combination with our active work with MPEG and SMPTE, we’re excited to collaborate intensely with the ATSC group to advance terrestrial digital television broadcasting and media services.”