Watcho takes on The Q India
Details
Joseph O'Halloran
| 25 June 2019

The newly launched Indian OTT service Watcho has struck a deal with QYOU Media to stream the latter’s The Q India 24/7 linear digital-first content to its subscribers.

The new distribution deal with the subsidiary of India’s largest direct-to-home (DTH) TV operator Dish TV is the firth of its kind for The Q India and reinforces, says its parent company, the regional appetite for premium short form video content.

Watcho aims to target the high-value market of young Indians aged between 20–30 years which is thought to be half a billion strong. As part of what it says is its commitment to offer fresh and dynamic programming that speaks to young Indians, Watcho chose to add The Q India to its line-up, thus offering over 1,000 hours of short-form content, including original shows, movies and short films.

“What sets Watcho apart from other services is that it was specifically created with young Indians in mind,” said Akash Tyagi, head OTT, Dish TV India. “We’re always looking for new ways to make our service as relevant and engaging as possible, and The Q India will enrich our offering by enabling us to showcase some of the most talented influencers and content creators the region has to offer.”

“We’ve always recognised that there is a huge appetite in India for more youth-focused programming and services,” added Curt Marvis, CEO and co-founder of QYOU Media, commenting on the partnership. “It is fantastic to see a DTH company like Dish TV aligned with our thinking to create a unique platform with young Indians in mind. [The new Watcho OTT] platform is building an exciting library of content that focuses on storytelling that’s perfect for multi-platform consumption.”