Genius Brands in cross-content deal with Tankee
Details
Louise Duffy
| 26 June 2019

Children's media company Genius Brands has signed a content deal with kids' entertainment app Tankee.

From July 2019, Genius Brands Networ will launch a roster of Tankee Originals, including Minecraft Journey to the End, Octodad Dadliest Catch, PixARK Adventure and Fairy Horse Quest, delivering a total of 75 episodes on the Kid Genius Cartoon Channel, which targets children aged 6–11.

Additionally, Tankee will launch content from Genius Brands’s Kid Genius Cartoon Channel across its free entertainment app, including Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab.

Genius Brands chairman & CEO Andy Heyward said: "We pride ourselves on being a forward-thinking company, and this new partnership with Tankee offers us the opportunity to engage our audience across all mediums further, broadening our coverage into the gaming space with our content launch on Tankee's award-winning platform.

“The children’s media landscape has evolved so rapidly and dramatically over the past five years. With content platforms becoming increasingly diffused, we identified a vacuum in the market our Kid Genius Channel viewers are clamouring for, and we are thrilled to bring Tankee’s dynamic productions based on wildly popular video games to our streaming service.”

Gerald Youngblood, co-founder and CEO of Tankee, added: “We are honoured to be partnering with Genius Brands and bringing Tankee Originals to 80 million households. We created Tankee to give kids the videos they love from their favourite games like Minecraft while helping parents protect them from inappropriate content. We share in Genius Brands’s mission to give kids entertaining and age-appropriate shows in a safe environment and couldn’t be more thrilled to see Tankee’s original programming on the award-winning platform.”