Gusto receives patent pending for 'hour glass' digital food platform
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Louise Duffy
| 28 June 2019

Specialist food media company Gusto Worldwide Media has a patent pending for an online platform that it says will revolutionise the way people search and interact with recipes, food, and media.

Soon to be in the beta testing phase, the platform is nicknamed the hour glass and will be deployed in 2020. Invented by Chris Knight, president and CEO of Gusto Worldwide Media, the patent pending will be available for international licensing.

Gusto says the platform will offer a rich interactive experience to end users looking for food content, recipes, town hall forums, tips, and cooking techniques as well as bespoke videos. It claims it will change how people search for food content and will remove the need to cross-reference multiple websites. It is anchored by a new recipe search engine based on an algorithm developed by Gusto over the last six years.

“You’ve never seen anything like this,” Knight suggested. “ I’ve spoken at two conferences recently to discuss the viewers’ experience and this platform is a game changer. This is so revolutionary that we took the practical step of filing for a patent before going into beta testing.”