beIN Sports renews Nielsen deal
Details
Louise Duffy
| 03 July 2019

Pay-TV broadcaster beIN Sports has signed a long-term US national TV measurement agreement with analyst firm Nielsen.

As part of the deal, both beIN Sports and beIN Sports en Español will continue to receive market intelligence and person-level viewing data for both networks.

“Consumers today, especially sports viewers, are looking not just for a diverse slate of content but also a variety of viewing options,” said Antonio Briceño, deputy managing director of beIN Sports USA and Canada.

“With our network growth in non-traditional platform viewership and our viewers recently ranking among the top in terms of length of tune and engagement scales, it’s critical for us to make sure that our world-class programming is reaching the right audience through advanced audience measurement tools. Our use of Nielsen data has allowed us to maximise the value of our assets by providing our advertisers with a holistic view of their campaign performance across our properties. We look forward to our renewed relationship with Nielsen as we continue our journey to become a pre-eminent destination for the US sports viewer.”

Peter Bradbury, executive vice-president and MD of Nielsen’s National Sellers Group, added: “From early on beIN Sports has embraced our national TV measurement service and we are excited to extend our relationship. To succeed in today’s fragmented media landscape, beIN Sports, as well as other content publishers, needs advanced products and analytics that accurately measure the power of their business and offer metrics to monetise their audiences.

"Our solutions gets to the heart of what media buyers and sellers need, tools that span the entire media process and ensure that all audiences are planned against and measured to achieve the highest campaign yield for the investment.”