Mitchell adds FUEL to Bitcentral
Details
Louise Duffy
| 04 July 2019

Media workflow specialist Bitcentral has appointed Colin Mitchell as market development VP for FUEL, non-broadcast.

FUEL is the company’s production, cloud streaming and video monetisation solution, and Mitchell will be focused exclusively on elevating the product across multiple verticals.

Evan Rullman, vice-president of sales, FUEL, non-broadcast, said: “As we look to increase market penetration in the non-broadcast space for FUEL, we are very excited to bring Colin on board to assist in leveraging his extensive knowledge and contacts while facilitating relationships with prospective partners. Colin will be a tremendous asset to our team, applying his years of experience in business development and market strategies to his day-to-day interactions in the digital content creation market.”

Mitchell brings more than 20 years of expertise to his new role at Bitcentral, where he will work directly with the FUEL sales team on developing market strategies to engage advertising-based VOD entities, content creators/aggregators, newspapers, online publishers and radio networks, to provide easy pathways to new digital revenue for their video content.

“Today’s content creators and publishers are faced with unique and exciting opportunities regarding monetisation, with a desire to stand out in a digital landscape against their competitors,” said Mitchell. “FUEL can do that for them, and I’m thrilled to join a team that is not only leading the market, but is considering the needs of these creators with their innovative and forward-thinking solutions.”