ZEE5 to champion Bangla content, as it expands global reach
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Rebecca Hawkes
| 05 July 2019

ZEE5 will be launching six projects in Bangla over the next year as it looks to expand its reach in Bangladesh and beyond, the video streaming platform has announced.

Working with mobile network Robi Axiata, ZEE5 plans to launch a talent hunt to search for fresh faces to work alongside leading artistes from the local entertainment industry.

“Bangladesh is a hugely important market for us and we are thrilled by the tremendous response we have got already. We have a fabulous Bangla content bouquet especially curated for Bangladesh, including originals across genres, movies, TV shows and live streaming channels like ZEE Bangla,” said Archana Anand, chief business officer, ZEE5 Global.

“We’ve also got several initiatives in the pipeline to work with the local talent and production houses here for our shows and closely collaborate with them to showcase all this on our global platform.”

The announcement was made at an event to mark the official launch of ZEE5 in Bangladesh, in collaboration with the platform’s local partner Robi-Airtel, a joint venture between Malaysia’s Axiata, India’s Airtel and NTT DoCoMo of Japan.

Bangladeshi singer Moinul Hasan Nobel (pictured) from ZEE Bangla’s show, Sa Re Ga Ma Pa, and Ushasi Ray, the actress who plays the title role in the drama serial, Bokul Katha, were among the stars at the launch event.

“With ZEE5 now in Bangladesh, the talent here will also have a great opportunity to showcase their work to audiences across the globe and build up their fan base internationally,” said Nobel.

Robi’s managing director and CEO, Mahtab Uddin Ahmed said: “We are confident that ZEE5 is going to be an absolute delight for Robi and Airtel customers looking for quality entertainment content. The richness and variety of its content that includes wide ranging Bangla content will surely satisfy our customers’ entertainment appetite. With easy payment process, our customers can sit back and enjoy their favourite shows from ZEE from a variety of digital devices.

“With the launch of ZEE5 in Bangladesh, we are also very proud to have created an opportunity for the local entertainment industry to collaborate with an international entertainment giant like ZEE5, for taking our local content to the global audience,” Ahmed added.

Robi and Airtel customers can choose between a daily or a weekly subscription pack to ZEE5 for 7 taka and 45 taka respectively.