David Beckham launches content studio
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Editor
| 11 July 2019

Adding yet another string to his bow, former international footballer turned global fashion icon and entrepreneur David Beckham has announced the launch of a content studio.

As revealed by Variety Magazine, the new Studio 99 will develop documentaries, TV shows and other formats, and also will undertake commercial work as a creative agency for brand partners. Studio 99 already has a slate of documentary projects in development — including some that will feature Beckham — with stories spanning sports, travel and fashion, among other areas.

“I have always enjoyed creating content of all kinds and working on set with creative people,” Beckham told the TV and film industry trade bible. “It’s amazing to see what guys that I admire so much, like LeBron and Maverick [Carter], have achieved. It’s inspired me to see what’s possible in my world. It’s just very cool to be working with friends and meeting so many new people who are doing great things and want create exciting new projects with us.”

Beckham co-founded Studio 99 with David Gardner and Nicola Howson, who assumes the role of managing director of Studio 99. The company will be based in London and is likely to open an office in LA in the medium term. Studio 99 has already held conversations with global streaming platforms and media partners about the company’s initial development slate and potential co-productions.