Sawa partners Huawei for MENA video service
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Rebecca Hawkes
| 15 July 2019

Huawei has teamed up with Sawa Rights Management, a TV channel aggregator and content service provider, for a cloud-based video service in the Middle East and North Africa (MENA).

The partnership will enable Sawa to extend its TV channels portfolio and selection of encrypted channels to telcos across MENA.

The video service will give viewers access to pre-integrated Sawa entertainment channels as well as features such as an electronic programme guide, catch-up services, a time shift function, and a network personal video recorder (nPVR) function.

Huawei’s Converged Video Cloud will also offer big data-based analysis function which gives users individualised content recommendations.

“Our partnership with Huawei is a major step in this direction, which will help us reach more viewers across different operators and customers in the MENA region. We look forward to further expanding the scope of our offerings across channels and spheres in the months to come,” said Ali Ajouz, CEO, Sawa Rights Management.

Sun Xiaofeng, VP sales and marketing, carrier network business group at Huawei Middle East said: “In the cloud era, telecom operators are in urgent need to take the most advantage of digital transformation. Huawei is keen to lead strategic partnerships with leading companies like Sawa to support the region’s telecom operator’s business growth strategy, enabling them to open new revenue streams with minimal capital expenditure.”

The companies have already agreed a memorandum of understanding (MOU) to cooperate in the launch of a video cloud service and boost home business services from regional telecom operators, especially fibre-to-the-home (FTTH) services.