HITN debuts nature special
Details
Michelle Clancy
| 17 July 2019

Spanish-language network HITN has announced a special programming event, El Reino del León, (The Reign of the Lion) airing in late July.

“Audiences show great interest in the world of nature, and in lions and other big cats, especially,” said Erika Vogt-Lowell, the network’s director of programming and acquisitions. “In response, we have organized an exciting week-long programming event showcasing our top nature series.”

HITN’s Tu Planeta programming block features a series about nature and wild animals. Its audience numbers have experienced steady growth, especially among families that enjoy watching television together, the network said.

The July programming stunt will include two of the most popular series in this genre, África Salvaje and Los Grandes Felinos. Both present interesting facts about African animals, including why the lion is known as the king of the jungle. Audiences will also be invited to watch for clues offered as part of an interactive contest to win a family trip to Disney’s Animal Kingdom theme park in Orlando, Fla.

“We will be supporting this event across all of our digital screens. In addition to learning a lot about animals, viewers will be able to take part in games and a contest where they can use their skill to win exciting prizes,” said Maximiliano Vaccaro, vice president of digital services at HITN.