MX Player widens reach on Amazon Fire TV, Android TV
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Rebecca Hawkes
| 22 July 2019

Times Internet’s entertainment app MX Player is to feature on the Amazon Fire TV streaming device and Android TV, to widen its reach beyond mobile devices.

The app, which provides viewers with an online content library with multilingual original series, offers offline video playing capabilities and audio music on the same platform.

MX Player CEO Karan Bedi said, “With ‘everytainment’ at the core of our product, our vision is to bring viewers content that can be streamed anytime, anywhere and at a screen of their choosing – be it on their handheld devices or on the large screen. Also, featuring on Amazon Fire TV Stick and Android TV helps us to both, consolidate and expand our existing consumer base.”

The move follows the recent boom in the sales of high definition TVs across India’s Tier II and Tier III markets, enabling over-the-top (OTT) content to be enjoyed in a more immersive and experimental ways, said the company.

“Our originals are curated keeping in mind production values par excellence, stories that are relevant and a talent pool which brings alive the narrative – be it the actors, directors or writers. The cinematic experience that we bring viewers for free combined with the sheer scale of our content will further be amplified on the big screen and we are glad to be present on these streaming devices,” added Bedi.

MX Player’s latest series, Gujarati romantic comedy Do Not Disturb, will begin streaming from 26 July. Directed by Sandeep Patel (Love Ni Bhavai) and written by Mitai Shukla Nehal Bakshibrings, the six part series promises to bring to life the intimate conversations between husband and wife, their difference in opinions, and the compromises they make for love.