Minute.ly closes $8MN in funding
Details
Michelle Clancy
| 26 July 2019

AI-driven video enhancement solution provider Minute.ly has closed an $8 million financing round with investors including Ansonia Holdings, and strategic participation by Infront, a sports marketing company, and joined by existing investor, Gilad Shabtai.

The company's proprietary technology – utilising insights gathered from extensive AI analysis – automatically analyses hundreds of videos, to create smart, compelling video teasers with targeted content.

The funding will help Minute.ly continue to develop its AI-powered solutions and accelerate global expansion, the company said. It has raised a total of $12 million in funding to date.
“In today’s highly competitive market, Minute.ly gives publishers and content creators the tools they need to make the most of their video inventory, maximise revenue and cut back on costs,” said Amit Golan, Minute.ly CEO and co-founder. “This investment will enable us to continue to develop and scale our technology – already at the forefront of the online video revolution – helping bring more publishers and content creators into the video age.”

Christian Mueller, Infront VP of strategy and business development, added: "Minute.ly's technology will allow current and future clients to reach more fans around the world, optimising marketing efforts in an efficient and reliable way to generate new revenue streams. Collaborating with a start-up aligns perfectly with our strategy of focusing on innovative client-orientated solutions."