Progress selects Imagen to manage video catalogue
Details
Michelle Clancy
| 29 July 2019

German distributor Progress has chosen the Imagen SaaS video management platform to manage and distribute its content library of more than 17,000 films.

With 12,000 hours of footage in its archive, Progress engaged Imagen in order to make its licened content easily available on a single platform for media companies. The back catalogue also includes the complete film heritage of East-Germany and is the only collection in the world where the entire film production of one country is held exclusively by one organisation.

As part of a three-month pilot scheme, Progress has uploaded 1,600 films from its archive to the Imagen platform as it works to streamline the process of customers acquiring footage.

The initial project was turned around quickly with all of the metadata for Progress’ 17,000 films created within four weeks. Going forward, the focus will be on uploading the most important 3,000 films, with the larger aim of having 50-60% of the catalogue uploaded to platform in the next three months.

“Prior to using Imagen, our customers were required to speak to an archivist who would then find the footage they needed, create a file and send it to the customer, which would take up to three days and proved to be a major hurdle for our clients,” said Gunnar Dedio, MD, Progress. “Thanks to Imagen, we will soon have an up-to-date video library available online and through which customers can easily find and buy the content they need, and we expect to see substantial increases in revenue as a result of this.”

David Parker, CRO, EMEA & APAC at Imagen, added: “With a back catalogue of this volume, it’s vital that Progress is able to easily manage, store and share its content with customers and within the organisation. We are pleased to have been able to help Progress achieve this and look forward to continuing our working together, ensuring its remaining 15,000 films are uploaded to the platform in the coming months.”