Abu Dhabi inks ‘landmark’ partnership with Viacom
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Editor
| 01 August 2019

The Kids Choice Awards and the world of Nickelodeon are coming to Abu Dhabi for the next five years after deal with the Department of Culture and Tourism - Abu Dhabi and Viacom International Media Networks (VIMN).

The first Nickelodeon KCA Abu Dhabi will be staged on 20 September 2019 at the Abu Dhabi National Exhibition Centre. Kids and their families will be also able to enjoy three days with their favourite Nickelodeon characters at The World of Nickelodeon.

Previous versions of the Nickelodeon Kids’ Choice Awards have been staged in Los Angeles, Berlin, London and Mexico City. Abu Dhabi will feature a line-up of international and regional musical and entertainment performances, as well as of Nickelodeon’s trademark green slime, while, at the same time, giving young fans the power to vote for their favourite artists and talent across a wide range of categories.

“At DCT Abu Dhabi we are continuing to build Abu Dhabi’s product and experience offerings by continuing our close collaboration with leading industry players, and keeping up the development of new products and events whilst at the same time improving visitors’ experiences,” remarked HE Saif Saeed Ghobash, undersecretary of DCT Abu Dhabi. “An event of this stature fits perfectly with our mandate to provide the very best entertainment and activations for all sectors of society, and we are looking forward to seeing overseas visitor numbers increasing as a consequence of securing this significant event for Abu Dhabi for the next five years.”

“Producing the Kids’ Choice Awards in Abu Dhabi will create a new entertainment experience for kids in the Middle East and raise the International visibility of Abu Dhabi even further,” said Raffaele Annecchino, president of Southern and Western Europe, Middle East and Africa for VIMN. ‘‘This partnership with the Department of Culture and Tourism - Abu Dhabi is an important milestone for us which further strengthens our leadership position within the media sector in Middle East.”