Discovery tops among female viewers in US
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Michelle Clancy
| 06 August 2019

Discovery is the No 1 media company for female viewers in the US, according to Nielsen.

Across all TV viewing in the US, including broadcast, the Discovery networks are the most watched for women 25-54 in live + 7, total day. This grows the group’s share to 16%.

Discovery has four of the top five networks for women in total day, with No 1 Investigation Discovery (ID), No 2 HGTV and tied for No 4, Food Network and TLC.

In addition, TLC has grown its year-over-year delivery by 20% among women 25-54, and 19% among women 18-49, ranking it at No 1 in prime time for both demos.

“Discovery continues to see meaningful share growth across female viewership with TLC, HGTV, Food Network , ID and OWN all continuing to build new franchises, attract a loyal audience and create an attractive brand environment,” said David Zaslav, president and CEO, Discovery. “Combined with authentic talent and continued creative excellence, I am proud Discovery has become the No 1 television company for women across broadcast and pay-TV, and believe we have the opportunity for continued growth across share, length of tune and overall engagement.”